Half the Care - NY's Diabetes Campaign

There are 1.8 million New Yorkers with diabetes. This led New York State Health Diabetes Campaign to create their "Half the Care" Initiative. This initiative is based on the statistic that diabetes patients only receive 45% of the recommended clinical care.

Niel Calman, MD and Campaign Director, said, "Diabetes is a life-altering disease, and patients' first line of defense against its devastating complications is their doctors." The campaign focuses on NY's physicians and asks them to help provide better care as well as improving awareness for patients to seek more care. George Huntley, Chairmen of the Board for the American Diabetes Association, said, "Diabetes has become a national epidemic and only through a concentrated effortat every level will we be able to reverse it course."

The NY Campaign launched this new advertising initiative this weekend. The Campaign plans to provide training, technical assistance, and support to help physicians provide better care. Also, the campaign is paying the fee for providers to participate in national programs that recognize physicians as "diabetes providers of excellence".

For more information about Half the Care visit - http://www.fulldiabetescare.org/